As such, there are no authoritative stats quantifying co-op advertising in the U.S. The head of a big media agency, speaking anonymously, puts the market at least a $25 billion in the U.S., based on.
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"This is a faster, more direct way to get to data," said a digital agency advertising executive who works closely with Amazon. "From the search side it’s easy, but from the display side it’s a little.
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